Tips for Marketing Your Bookkeeping Business Online

Congratulations, you got the licenses and all the things you need to get your business off the ground – but suddenly you find yourself wondering “how in the actual f do I market a bookkeeping business?”

Marketing is arguably one of the most important factors of the success of any business – especially one that primarily operates in the online space and doesn’t get the foot traffic that a brick and mortar might receive. You can have the best offer in the whole world, but if no one knows about it – then it doesn’t matter. But the hard part is figuring out how to market your bookkeeping business.

When it comes to social media, it feels like there’s a new platform every week. Should you be on Facebook, Instagram or LinkedIn? What about X and Threads? Maybe all of them? Do blogs count as social media?

So here’s my suggestion when it comes to marketing a bookkeeping business – keep it as simple as you can. If you choose to market your business on social media (you don’t have to – there are other ways) then your best bet is to pick one channel and get really good at it.

1. Instagram – The Social Butterfly

My preferred platform for social media marketing, Instagram is a great place to find small business owners who may need your services. If you’re looking to work with new business, or small to medium sized firms and agencies, Instagram is the place to be.

✅ Why it works: It feels like you’re having a conversation with a friend. Instagram is easy to learn and fairly easy to market with. Don’t listen to the gurus who tell you to do this and that – trust your instinct and if you need help go to a professional.

2. LinkedIn – The “Professional” Platform

I’m happy to announce that…LinkedIn works for some.

While it’s not my preferred choice of social media, LinkedIn has a lot of perks including ease of use and posting, good engagement and great speaking and partnership opportunities. This is where you want to be if you’re looking to land larger, corporate clients who might be looking for consulting services.

✅ Why it works: It’s where professionals go to talk business. You can connect directly with decision-makers.

💡 Tip: Don’t just pitch. Share helpful tips, bookkeeping myths, and time-saving hacks. Your posts should position you as the expert, not a salesperson. Commenting on others’ posts is also a great way to be seen without being sales-y.

3. Google My Business + SEO – The Long Game That Pays Off

Even if you operate virtually, having a Google Business Profile (formerly Google My Business) helps your visibility in local and regional searches like “virtual bookkeeper in [your city]”.

✅ Why it works: Many people still search for services with location-based keywords, even if they’re open to remote work.

💡 Tip: Optimize your profile and ask happy clients for Google reviews. Pair that with basic website SEO—think blog posts about common bookkeeping questions, industry-specific tips, and FAQs. Need help with SEO? Amber at Maevan Marketing is the absolute GOAT.

4. Facebook Groups – Community-Driven Leads

Yes, Facebook is still very much alive—and full of small business owners asking for help.

✅ Why it works: People trust recommendations from peers. When you consistently show up with value (not spam!), people take notice.

💡 Tip: Join 3-5 groups where your ideal clients hang out. Set aside 15 minutes a day to scroll through posts and offer genuine advice. Bonus: many groups have “promo days” where you can directly share your services.

5. Threads and X

I’m lumping these together because they’re competitors and essentially the same thing. They’re both full of angry people just wanting to yell at each other. I’d say don’t waste your time trying to market on either of these channels unless you want to to take the angry business owner route.

TL, DR; If you’re out there wondering how to market your online bookkeeping business – just know that yes, it’s overwhelming and no, you’re not crazy pants. The best advice is to keep it simple, especially if you’re going to take the social media route. Pick one channel and get really freaking good at it.

BTW: Want to have a cohesive brand presence? I’ve got you covered.